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Strategic marketing in an international marketplace
Ford, John B.
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Crittenden, Victoria Lynn
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)
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2016
Persistent link: https://www.econbiz.de/10011540145
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The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
(
ed.
)
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World Marketing Congress <15., 2011, Reims>
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2017
Persistent link: https://www.econbiz.de/10011597001
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