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As the mobile-based O2O industry grows, many existing O2O service providers are attempting to expand their businesses by service diversification. According to this trend, the current study investigated the effects of the parent O2O service-related factors on the user adoption of a sequel...
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" „Design Doing" wird -- Management Summary -- 1. Die Potentiale von Design Thinking im Kundenservice -- 1.1 Design Thinking zur …
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