Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategie - Umsetzung - Profit...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
645
Marketingmanagement
645
Marketing
199
Deutschland
142
Germany
140
Theorie
92
Theory
92
Consumer behaviour
81
Konsumentenverhalten
81
Beziehungsmarketing
64
Relationship marketing
64
Strategisches Management
60
USA
57
United States
57
Marktforschung
49
Market research
47
Marketingtheorie
46
Marketing theory
45
Welt
42
World
42
Marketingstrategie
41
Innovationsmanagement
39
Strategic management
39
Brand management
38
Management
38
Markenführung
38
Innovation management
37
Online-Marketing
35
International marketing
34
Internationales Marketing
34
Lieferantenmanagement
33
Supplier relationship management
33
Werbung
33
Innovation
32
Internet marketing
31
Öffentlichkeitsarbeit
31
Public relations
30
Advertising
29
Unternehmen
29
Wettbewerbsstrategie
26
more ...
less ...
Online availability
All
Undetermined
36
Free
4
Type of publication
All
Book / Working Paper
646
Article
25
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
7,260
Aufsatz in Zeitschrift
7,260
Aufsatz im Buch
2,206
Book section
2,206
Hochschulschrift
1,171
Graue Literatur
1,060
Non-commercial literature
1,060
Thesis
982
Lehrbuch
707
Sammelwerk
671
Textbook
606
Bibliografie enthalten
536
Bibliography included
536
Arbeitspapier
469
Working Paper
469
Case study
446
Fallstudie
446
Aufsatzsammlung
357
Konferenzschrift
202
Ratgeber
190
Guidebook
180
Conference proceedings
138
Reprint
117
Glossar enthalten
99
Glossary included
99
Handbook
82
Handbuch
82
Dissertation u.a. Prüfungsschriften
63
Conference paper
62
Konferenzbeitrag
62
Collection of articles written by one author
40
Sammlung
40
Fallstudiensammlung
39
Amtsdruckschrift
31
Bibliografie
31
Government document
31
Festschrift
27
Systematic review
26
Übersichtsarbeit
26
more ...
less ...
Language
All
English
401
German
240
Polish
18
Russian
16
French
6
Ukrainian
6
Hungarian
5
Italian
3
Spanish
1
more ...
less ...
Author
All
Bruhn, Manfred
18
Drees, Norbert
15
Sheth, Jagdish N.
15
Meffert, Heribert
12
Homburg, Christian
8
Esch, Franz-Rudolf
6
Pepels, Werner
6
Springer, Reiner
6
Chadraba, Petr
5
Pilarczyk, Bogna
5
Varadarajan, Rajan
5
Bauer, Hans H.
4
Diller, Hermann
4
Hermanns, Arnold
4
Hippner, Hajo
4
Kleinaltenkamp, Michael
4
Langner, Tobias
4
Laroche, Michel
4
Viswanathan, Madhu
4
Wilde, Klaus D.
4
Wind, Yoram
4
Ahlert, Dieter
3
Backhaus, Klaus
3
Balmer, John M. T.
3
Berndt, Ralph
3
Herrmann, Andreas
3
Herstatt, Cornelius
3
Hunke, Guido
3
Kirchgeorg, Manfred
3
Melanthiou, Yioula
3
Melewar, T. C.
3
Mellahi, Kamel
3
Pfeffermann, Nicole
3
Plinke, Wulff
3
Semerkova, L. N.
3
Shankar, Venkatesh
3
Singh, Ramendra
3
Tesar, George
3
Veloutsou, Cleopatra
3
Wagner, Udo
3
more ...
less ...
Institution
All
American Marketing Association
26
European Society for Opinion and Marketing Research
9
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
Springer Fachmedien Wiesbaden
8
DePaul University / College of Commerce
7
Fördergesellschaft Marketing an der Universität Augsburg
4
Gesellschaft zur Erforschung des Markenwesens
3
Harvard Graduate School of Business Administration
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
Athens Institute for Education and Research
2
European Advertising Academy
2
Information Resources Management Association
2
Kellstadt Center for Marketing Analysis and Planning
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Springer International Publishing
2
Tūran Universitetí
2
Universität Wien / Lehrstuhl für Marketing
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
Academy of Marketing
1
Academy of Marketing Science
1
Air Transport Research Society
1
Akademische Marketinggesellschaft
1
Akademische Verlagsgemeinschaft München
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesinstitut für Berufsbildung
1
Bundesverband Bürowirtschaft
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Competence Center E-Commerce <Bochum>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing Strategies for Central & Eastern Europe <8, 2000, Wien>
1
more ...
less ...
Published in...
All
Erfurter Hefte zum angewandten Marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of business research : JBR
11
Premier reference source
9
Legends in marketing
8
Zeszyty naukowe
8
International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
6
Proceedings series / American Marketing Association
6
The journal of business & industrial marketing
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
International marketing review
5
Legends in strategic marketing
5
SAGE library in marketing
5
Edward Elgar E-Book Archive
4
Elgar original reference
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Marketingforschung aktuell
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Springer Reference Wirtschaft
4
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Key issues in marketing management
3
Marketing intelligence & planning
3
Psychology & marketing
3
Research
3
Sage library in marketing
3
Technischer Vertrieb
3
AMA educators' proceedings
2
Advances in advertising research
2
Advances in international management
2
Advances in international marketing
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Business/Economics
2
Conference Board report
2
more ...
less ...
Source
All
ECONIS (ZBW)
671
Showing
1
-
10
of
671
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Defining, measuring, and managing brand equity : a conference summary ; Marketing Science Institute conference held March 1 - 3, 1988, in Austin, TX
Leuthesser, Lance
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000858756
Saved in:
2
Hasznositható nemzetközi tapasztalatok az élelmiszer-kereskedelem és marketing területéről
Stauder, Márta
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000866272
Saved in:
3
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; general sessions
1991
Persistent link: https://www.econbiz.de/10000828591
Saved in:
4
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
5
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
6
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
7
Marketing in the long run : proceedings of the 2nd Workshop on Historical Research on Marketing co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
Saved in:
8
Az ipari és az építőipari anyagok, a félkész termékek piacának működéséről
Köbli, József
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000742860
Saved in:
9
Marketing classics : a selection of influential articles
Enis, Ben M.
(
contributor
);
Cox, Keith Kohn
(
contributor
)
-
1985
-
5. ed
Persistent link: https://www.econbiz.de/10000743031
Saved in:
10
Stratégies industrielles et politiques d'emploi : appel d'offre politiques sociales du Commissariat Général du Plan ; contrat du Programme Mobilisateur du Ministère de l'Industrie...
Casassus Montero, Cecilia
(
contributor
)
Persistent link: https://www.econbiz.de/10000744186
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
