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Legends in marketing
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Legends in strategic marketing
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New horizons in the economics of innovation
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ECONIS (ZBW)
275
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
2
Entrepreneurial passion of team leaders in new product development projects : an investigation of performance consequences and underlying mechanisms
Friedrich, Oliver Christoph
-
2019
Persistent link: https://www.econbiz.de/10012119328
Saved in:
3
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
4
User engagement in social media : an individual-level perspective
Weiger, Welf Hermann
-
2017
Persistent link: https://www.econbiz.de/10011686891
Saved in:
5
The influence of advisors, advisor-customer relationships, and the financial crisis on satisfaction and retention of retail banking customers : three empirical studies
Lange, Konstantin
-
2015
Persistent link: https://www.econbiz.de/10010478556
Saved in:
6
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
7
Improving new product performance : an empirical investigation of the role of team composition, team processes, and team psychosocial traits
Oberschmidt, Kai
-
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften …
-
2015
Persistent link: https://www.econbiz.de/10011529546
Saved in:
8
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
-
2016
Persistent link: https://www.econbiz.de/10011667618
Saved in:
9
Essays zur Diffusion von Innovationen im Digitalen Zeitalter
Barrot, Christian
-
2008
Persistent link: https://www.econbiz.de/10009529971
Saved in:
10
The economics of open innovation : essays on private and public actors in systems of innovation
Kube, Mathias
-
2015
Persistent link: https://www.econbiz.de/10010457790
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