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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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2
Essays on competitive analysis : firm strategies and market structure
Jahn, Eric
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2007
Persistent link: https://www.econbiz.de/10003637553
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3
Dedicated followers of fashion : an economic geographic analysis of the Swedish fashion industry
Hauge, Atle
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2007
Persistent link: https://www.econbiz.de/10003650038
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4
Three essays on consideration sets
Terech, Andres
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2004
Persistent link: https://www.econbiz.de/10003946475
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5
Property brand management : applying causal analysis to develop a strategic management tool for office property brands
Pfrang, Dominique C.
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2015
Persistent link: https://www.econbiz.de/10011344753
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6
Optimal product line strategies for entry in new markets
Joshi, Yogesh V.
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2007
Persistent link: https://www.econbiz.de/10009707952
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7
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505798
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8
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
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2015
Persistent link: https://www.econbiz.de/10010493101
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Strategic timing of product introduction under heterogeneous demand
Dahl Winther, Christian
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2009
Persistent link: https://www.econbiz.de/10003829387
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Managing brands in the digital era
Gräve, Jan-Frederik
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2019
Persistent link: https://www.econbiz.de/10012103146
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