Online retailing is lacking the opportunity to touch and try tangible products before purchase. Thus, a complete judgement of the main product characteristics is not possible and customers’ uncertainty increases. In case that the ordered products do not fulfill the expectations, consumers...

Markowitz (1952) hat gezeigt, dass es für risikoaverse Wirtschaftssubjekte sinnvoll ist, das Vermögen auf verschiedene Anlageinstrumente zu verteilen. Doch erweist sich in der Praxis, dass Wirtschaftssubjekte häufig nicht-optimal diversifizierte Portfolios halten. Es gibt viele mögliche...

The usage of smartphones is on the brink of revolutionizing the way people shop and emphasizes the strategic importance of mobile services for retailers. This holds especial importance for the customer interface design (e.g. in-store), as this is one of the most important responsibilities of a...