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Market consequences of ICT innovations
Mang, Constantin - 2016
This volume was prepared by Constantin Mang while he was working at the Ifo Institute. It was completed in 2014 and accepted as a doctoral thesis by the Department of Economics at the University of Munich. It includes a short introduction and four self-contained chapters that focus on ICT...
Persistent link: https://www.econbiz.de/10011742370
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The interaction between digital marketing communication and customer loyalty
Merisavo, Marko - 2008
Persistent link: https://www.econbiz.de/10003766169
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Essays on interactive marketing
Li, Shibo - 2003
Persistent link: https://www.econbiz.de/10003564847
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Two-sided markets in the online world : an empirical analysis
Hildebrand, Thomas - 2011
Persistent link: https://www.econbiz.de/10009377598
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On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias - 2015
Persistent link: https://www.econbiz.de/10011343798
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Behavioral studies on technology acceptance and bounded rationality
Brecht, Franziska - 2012
Persistent link: https://www.econbiz.de/10009690171
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Topics in Internet advertising
Edelman, Benjamin - 2007
Persistent link: https://www.econbiz.de/10009691363
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Consumer reviews and social media marketing
Baum, Daniela - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010488091