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ECONIS (ZBW)
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Selected essays on advertising research and customer relationship management
Schirmer, Nadine Andrea
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2014
Persistent link: https://www.econbiz.de/10011340453
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2
Self-service technology - friend or foe? : the impact of technology-based self-services on customer satisfaction and retention
Scherer, Anne
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2013
Persistent link: https://www.econbiz.de/10010461559
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3
Survey-Feedback in internationalen Organisationen : affektive Einflüsse auf organisationale Einstellungen
Hausmann, Natascha
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2015
Persistent link: https://www.econbiz.de/10011494882
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The influence of advisors, advisor-customer relationships, and the financial crisis on satisfaction and retention of retail banking customers : three empirical studies
Lange, Konstantin
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2015
Persistent link: https://www.econbiz.de/10010478556
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Essays on consumer behavior in the financial services industry and beyond : a multinational, cross-industry perspective on consumer-company relationships
Rüfenacht, Matthias
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2017
Persistent link: https://www.econbiz.de/10011981801
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Self-service technologies and enterprise social networks – motivations, user roles, and knowledge contribution
Cetto, Alexandra Verena
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2019
Persistent link: https://www.econbiz.de/10012098887
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Mobile applications from a value-in-use perspective and their impact on retailing
Beeck, Ines
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2018
Persistent link: https://www.econbiz.de/10012124601
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Information processing in customer relationship management : investigating the role of electronic word-of-mouth and loyalty programs
Mafael, Alexander
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2015
Persistent link: https://www.econbiz.de/10011569813
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9
Econometric essays on protecting, growing, and benefiting from customer based brand equity
Backhaus, Max Philipp
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2017
Persistent link: https://www.econbiz.de/10011687071
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Essays on international marketing : a cross-cultural perspective
Krautz, Carolin
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2017
Persistent link: https://www.econbiz.de/10011746655
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