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Brand gender : increasing brand equity through brand personality
Lieven, Theo - 2018
Persistent link: https://www.econbiz.de/10011671136
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Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus - 2015
Persistent link: https://www.econbiz.de/10010493101
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The interdependence between business development and brand management
Thaler, Verena - 2018
Persistent link: https://www.econbiz.de/10011764253
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Perceived quality : an empirical investigation of its effects on financial analysts firm value, and risk
Liefländer, Christoph - RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften … - 2015
Persistent link: https://www.econbiz.de/10011546327
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Antecedents of immigrant consumer behavior
Abedin, Annas - 2014
Persistent link: https://www.econbiz.de/10011298222
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Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis - 2008
Persistent link: https://www.econbiz.de/10003772250
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Essays on stochastic growth, retail gasoline pricing and corporate social responsibility
Feicht, Robert - 2013
Persistent link: https://www.econbiz.de/10010226469
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Reden und Aufsätze
Sihler, Helmut - 1992
Persistent link: https://www.econbiz.de/10001688679
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726