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Das agenten-basierte Dynamische Marktmodell der Deutschen Telekom AG als Beispiel modellbasierten Managements
Theisinger, Thorsten; Squillante, Fabio - In: Modellbasiertes Management : Konferenz für …, (pp. 349-363). 2014
Persistent link: https://www.econbiz.de/10010346134
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Systematic analysis of the current academic research on social media marketing
Klepek, Martin - In: Scientific Annals of Economics and Business 64 (2017), pp. 15-27
Persistent link: https://www.econbiz.de/10011866194
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How price sensitive is letter advertising mail in the UK?
Fève, Frédérique; Magnac, Thierry; Veruete-McKay, Leticia - In: New business and regulatory strategies in the postal sector, (pp. 207-217). 2018
Persistent link: https://www.econbiz.de/10012034402
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Market research concerning the consumption of fish and fishery products
Marin, Ancuţa - In: Agrarian economy and rural development : realities and …, (pp. 201-207). 2019
In order to be healthy, people need essential amino acids, carbohydrates, essential fatty acids and not less than 28 vitamins and minerals. The fish is a healthy protein source with a special nutritional value, rich in essential nutrients: proteins, amino acids, vitamins A, B6, B12, D, and...
Persistent link: https://www.econbiz.de/10012213462
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Systemdynamische Modelle bei der Deutschen Telekom AG - ein Beispiel für die Etablierung innovativer Prognoseansätze in einem Großkonzem
Theisinger, Thorsten; Squillante, Fabio - In: Kybernetik und Transformation : Regelung und …, (pp. 69-81). 2017
Persistent link: https://www.econbiz.de/10011722006
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Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.; Tse, Caleb H.; Hung, Kineta - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
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Special issue: Academy of Marketing Conference 2016 : radical financial services marketing : editorial
Robson, Julie; Waite, Kathryn - In: Journal of financial services marketing : JFSM 22 (2017) 2, pp. 41-42
Persistent link: https://www.econbiz.de/10011752988
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Analysis of competitiveness on the market of milk and dairy products in Romania
Nica, Maria - In: Agrarian economy and rural development : realities and …, (pp. 24-29). 2017
order to determine competitiveness, marketing researches on consumer preferences for milk and dairy products will be used …
Persistent link: https://www.econbiz.de/10011849597
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How can machine learning aid behavioral marketing research?
Hagen, Linda; Uetake, Kosuke; Yang, Nathan; Bollinger, Bryan - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 361-370
Persistent link: https://www.econbiz.de/10012417690
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A brief inventory of marketing scholarship : a review of articles from Journal of Marketing (2010-2014)
Naletelich, Kelly; Ketron, Seth; Kennedy, Eric - In: Journal of managerial issues : JMI 29 (2017) 3, pp. 244-261
Persistent link: https://www.econbiz.de/10011735446