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Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets

Pontiggia, Andrea; Vescovi, Tiziano - In: The globalisation of Chinese business : implications …, (pp. 97-121). 2014

Persistent link: https://www.econbiz.de/10012016663

Country-of-origin effects on Chinese consumption of branded foreign products

Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014

Persistent link: https://www.econbiz.de/10012016697

Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy

Checchinato, Francesca; Colapinto, Cinzia; Giusto, Alice - In: The globalisation of Chinese business : implications …, (pp. 241-264). 2014

Persistent link: https://www.econbiz.de/10012016699

Die strategische Erschließung neuer Einnahmequellen im Fußball : eine vergleichende Erfolgsfaktorenanalyse zwischen der englischen Premier League und der deutschen Fußball-Bundesli...

Maier, Florian - In: Neue und innovative Einnahmequellen im Spitzensport : …, (pp. 41-68). 2016

Persistent link: https://www.econbiz.de/10011587878

Corporate social responsibility and stakeholders' management of export companies in foreign markets

Barić, Andrija; Omazić, Mislav Ante; Aleksić Mirić, Ana - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 160-167

In this paper, we investigate how corporate social responsibility (hereafter CSR) practices of domestic Croatian mid and large size firms differentiate them on foreign markets. Still, in order for export organizations to realize benefits offered by CSR, export organizations need to identify...

Persistent link: https://www.econbiz.de/10012227602

Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact

Chan, Terri H.; Tse, Caleb H.; Hung, Kineta - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 11-37

Persistent link: https://www.econbiz.de/10011687864

Improving the selection of international distribution partners by using quality management methods

Klute-Wenig, Sandra; Rebsch, Svenja; Holzmüller, Hartmut H. - In: International journal of quality and service sciences 9 (2017) 3/4, pp. 241-250

Persistent link: https://www.econbiz.de/10011772068

Internal brand identification as metamorphic glue in the internal branding process within a retailer network

O'Callaghan, Edmund; Murray, John - In: The international review of retail, distribution and … 27 (2017) 5, pp. 533-551

Persistent link: https://www.econbiz.de/10011853933

Marketing mix and customer equity of SPA brands : cross-cultural perspectives

Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163

Persistent link: https://www.econbiz.de/10010400096

Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul

Choi, Yung Kyun; Schellhase, Ralf - In: Journal of business research : JBR 67 (2014) 10, pp. 2053-2055

Persistent link: https://www.econbiz.de/10010400159