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Sponsorship effects of brand management : the role of exposure and activity involvement

Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025

Persistent link: https://www.econbiz.de/10010364054

Intellectual property law and public sponsorship of R&D in a Schumpeterian growth model with fundamental and applied R&D

Gray, Elie - In: Revue d'économie politique 128 (2018) 5, pp. 807-848

Persistent link: https://www.econbiz.de/10012266621

Influencer-Marketing aus Perspektive des Wettbewerbsrechts (UWG) : die Voraussetzungen der wettbewerbsrechtlichen Konformität für Influencer

Risch-Kerst, Mandy; Schneider, André - In: Events und Messen im digitalen Zeitalter : aktueller …, (pp. 111-128). 2020

Persistent link: https://www.econbiz.de/10012300421

Is drug patent protection a determinant of the location of pharmaceutical FDI? : China's experience

Yacoub, Nejla; Souei, Hajer - In: Innovation, catch-up and sustainable development : a …, (pp. 209-230). 2021

industries and countries’ features. Our research considers the pharmaceutical industry in China. This choice stems from a … contradictory observation: China is known for its important imitation capacities, but at the same time, it is becoming one of the … protection plays a role in attracting pharmaceutical FDI in China we conduct a documentary analysis over the 1980–2015 period …

Persistent link: https://www.econbiz.de/10012794273

Not just intentions : predicting actual purchase behavior in sport sponsorship context

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Sport, Business and Management : an international … 12 (2022) 1, pp. 4-28

Persistent link: https://www.econbiz.de/10012880026

Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets

Pontiggia, Andrea; Vescovi, Tiziano - In: The globalisation of Chinese business : implications …, (pp. 97-121). 2014

Persistent link: https://www.econbiz.de/10012016663

Research on current situation and strategy of e-marketing applications in Chinese SMEs

Baoling, Li - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 23-31

Persistent link: https://www.econbiz.de/10010506939

Measuring Olympics performance based on a distance-based approach

Cao, Xiongfei; Fu, Yelin; Du, Jiangze; Sun, Jiasen; … - In: International transactions in operational research : … 23 (2016) 5, pp. 979-990

Persistent link: https://www.econbiz.de/10011621990

Does it pay to wait? : the paths of posted prices and ticket composition for the Final Four and Super Bowl

Harrington, David Edwin; Treber, Jaret - In: Journal of sports economics 15 (2014) 5, pp. 559-576

Persistent link: https://www.econbiz.de/10010424811

Major League Baseball attendance : long-term analysis using factor models

Ahn, Seung Chan; Lee, Young Hoon - In: Journal of sports economics 15 (2014) 5, pp. 451-477

Persistent link: https://www.econbiz.de/10010424823

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