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Integrated web systems as strategic solutions for (successfully) branding the rural boarding houses
Dinu Vasiliu, Codrin <PhD>; Tanasă, Lucian; Brumă, … - In: Agrarian economy and rural development : realities and …, (pp. 62-69). 2016
For the past 15 years, mostly in the context of raising the financing volume for the rural environment, the number of rural boarding houses has been expanding exponentially. This increase has failed yet to be correlated with efficient marketing solutions, the development itself happened rather...
Persistent link: https://www.econbiz.de/10011590366
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The development of the employer brand in the labour market
Marcikic Horvat, Aleksandra; Pejanović, Radovan; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 484-492
attract the attention of the target group. Therefore, the branding activities of the employer became crucial in a modern … labour market. The aim of the paper is to identify the dimensions of attractiveness in branding employers and the levels of …
Persistent link: https://www.econbiz.de/10012227603
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The discursive brand analysis of the accommodation units from the touristic basin of Suceviţa (Bukovina Region, Romania)
Dinu Vasiliu, Codrin <PhD>; Brumă, Ion Sebastian - In: Agrarian economy and rural development : realities and …, (pp. 246-252). 2017
In the rural areas where there is an economic potential clearly defined by the agricultural or commercial activities, tourism is the business key within reach. Under the circumstances, the socio-economic reflex takes the form of developing projects for tourist services, especially in the places...
Persistent link: https://www.econbiz.de/10011854221
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The development and change in city branding : a content analysis of the literature
Oguztimur, Senay; Akturan, Ulun - 2014
The purpose of this study is to systematically review the city branding literature to provide an explicated and … organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city … growing interest from different disciplines for city branding as a research domain. Therefore, it is concluded that, city …
Persistent link: https://www.econbiz.de/10011492998
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Brands that do good : insight into social brand equity
Naidoo, Claire; Abratt, Russell - In: The journal of brand management : an international journal 25 (2018) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
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Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
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Branding Brazilian slums through "freeware" cultural production : the case of Rio de Janeiro
Russo, Antonio Paolo - 2012
This paper reflects on a "cultural industry model" with important potential for local development, which is the network of independent cultural producers of Brazilian slums. The landscape of favelas is unique: plagued by poverty and crime, they have come to encapsulate the worst aspects of...
Persistent link: https://www.econbiz.de/10011516065
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The place marketing concept of rural towns in Northern Sweden : what ist the unique selling point? : a paper prepared for the 53rd European Congress of Regional Science Internation...
Rauhut Kompaniets, Olga; Rauhut, Daniel - 2013
The place marketing concept is one of the popular concepts to analyze and promote countries, regions, cities and towns. The intensification of competition for investment, tourism and human resources among European cities and towns has increased the importance of being unique. Most of studies on...
Persistent link: https://www.econbiz.de/10011616643
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Short food supply chains as a meachanism for sustainable development
Tanasă, Lucian; Dinu Vasiliu, Codrin <PhD>; Brumă, … - In: Agrarian economy and rural development : realities and …, (pp. 316-324). 2016
At present, gastronomy is becoming an increasingly stronger motivation and focus of interest in economics, especially in fields related to tourism. At the same time, gastronomic tourism represents one of the most important business opportunities, allowing direct contact between food sector...
Persistent link: https://www.econbiz.de/10011591340
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Market research concerning the consumption of fish and fishery products
Marin, Ancuţa - In: Agrarian economy and rural development : realities and …, (pp. 201-207). 2019
In order to be healthy, people need essential amino acids, carbohydrates, essential fatty acids and not less than 28 vitamins and minerals. The fish is a healthy protein source with a special nutritional value, rich in essential nutrients: proteins, amino acids, vitamins A, B6, B12, D, and...
Persistent link: https://www.econbiz.de/10012213462