Narrow search
Showing 1 - 10 of 510
Cover Image
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea; Vescovi, Tiziano - In: The globalisation of Chinese business : implications …, (pp. 97-121). 2014
Persistent link: https://www.econbiz.de/10012016663
Cover Image
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Cover Image
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
Cover Image
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca; Colapinto, Cinzia; Giusto, Alice - In: The globalisation of Chinese business : implications …, (pp. 241-264). 2014
Persistent link: https://www.econbiz.de/10012016699
Cover Image
Research on current situation and strategy of e-marketing applications in Chinese SMEs
Baoling, Li - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 23-31
Persistent link: https://www.econbiz.de/10010506939
Cover Image
China's growing consumer culture : implications for marketing strategy
Taylor, Robert - In: The globalisation of Chinese business : implications …, (pp. 205-225). 2014
Persistent link: https://www.econbiz.de/10012016694
Cover Image
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou - In: Proceedings of the 5th International Conference on …, (pp. 115-122). 2022
Persistent link: https://www.econbiz.de/10013348627
Cover Image
Analysis on the technology application of traceability management for agro-product quality and safety in China
Chen, Song; Wang, Di; Wang, Weimin; Yang, Ling; Qian, … - In: Proceedings of 2013 world agricultural outlook conference, (pp. 295-306). 2014
Persistent link: https://www.econbiz.de/10010416194
Cover Image
Volatility transmission in agricultural futures markets
Beckmann, Joscha; Czudaj, Robert - In: Economic modelling 36 (2014), pp. 541-546
Persistent link: https://www.econbiz.de/10010416370
Cover Image
The BRICs of the eurozone's agri-food exports: an empirical assessment of trade-driving factors
Fedoseeva, Svetlana - In: Perspektiven für die Agrar- und Ernährungswirtschaft …, (pp. 41-50). 2016
Persistent link: https://www.econbiz.de/10011630702