//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Implizite Konsumentenentscheid...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
518
Konsumentenverhalten
518
Markenführung
123
Brand management
121
Beziehungsmarketing
76
Relationship marketing
76
Brand image
63
Markenimage
63
Brand
56
Einzelhandel
54
Online retailing
54
Online-Handel
54
Retail trade
54
Markenartikel
53
Customer satisfaction
49
Kundenzufriedenheit
49
Internet marketing
45
Online-Marketing
45
E-commerce
42
Electronic Commerce
42
Social Web
42
Social web
42
Dienstleistungsqualität
30
Service quality
30
Theorie
29
Theory
29
Handelsmarke
26
Store brand
26
Deutschland
24
Germany
24
Marketing management
24
Marketingmanagement
24
Advertising effects
23
Werbewirkung
23
Private consumption
22
Privater Konsum
22
Mobile communications
21
Mobilkommunikation
21
Willingness to pay
21
Zahlungsbereitschaftsanalyse
21
more ...
less ...
Online availability
All
Undetermined
290
Free
133
Type of publication
All
Article
484
Book / Working Paper
94
Type of publication (narrower categories)
All
Conference paper
Article in journal
53,622
Aufsatz in Zeitschrift
53,622
Graue Literatur
7,773
Non-commercial literature
7,773
Aufsatz im Buch
6,902
Book section
6,902
Working Paper
6,624
Arbeitspapier
6,111
Hochschulschrift
3,251
Thesis
2,242
Collection of articles of several authors
1,463
Sammelwerk
1,463
Aufsatzsammlung
952
Case study
688
Fallstudie
688
Konferenzbeitrag
578
Bibliografie enthalten
410
Bibliography included
410
Konferenzschrift
408
Dissertation u.a. Prüfungsschriften
389
Lehrbuch
329
Collection of articles written by one author
321
Sammlung
321
Textbook
276
Reprint
235
Conference proceedings
204
Amtsdruckschrift
197
Government document
197
Ratgeber
153
Guidebook
141
Article
102
Statistik
88
Handbook
86
Handbuch
86
Systematic review
82
Übersichtsarbeit
82
Statistics
73
Forschungsbericht
55
Market information
54
more ...
less ...
Language
All
English
558
German
18
French
1
Italian
1
Author
All
Indrawati
5
Dinu Vasiliu, Codrin <PhD>
3
Esteban-Millat, Irene
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Nakamura, Akihiro
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Shishikura, Manabu
3
Steudner, Tobias
3
Argila-Irurita, Ana María
2
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Bayrak Meydanoğlu, Ela Sibel
2
Bernritter, Stefan F.
2
Braun, Erik
2
Bravi, Laura
2
Brumă, Ion Sebastian
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Davidenko, Lyudmila M.
2
Dens, Nathalie
2
Dräger, Lena
2
Dzung Bui
2
D’Arco, Mario
2
Ernszt, Ildikó
2
Farah, Maya F.
2
Fels, Markus
2
Frasquet Deltoro, Marta
2
Gangl, Selina
2
Gendel-Guterman, Hanna
2
Giang Hong Nghiem
2
Grzybowski, Lukasz
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
more ...
less ...
Published in...
All
Journal of business research : JBR
21
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
The international review of retail, distribution and consumer research
14
International journal of advertising : the quarterly review of marketing communications
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
9
Journal of marketing management : MM
9
International journal of economics and financial issues : IJEFI
8
Marketing letters : a journal of research in marketing
8
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
8
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
7
Ethics, social responsibility and sustainability in marketing
7
Journal of retailing and consumer services
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
7
Designing and communicating experience
6
Reinventing management strategies : the design for future ; issues in marketing and finance
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
The journal of brand management : an international journal
6
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
4
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
4
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
4
International journal of quality and service sciences
4
International journal of retail & distribution management
4
Journal of service theory and practice
4
The American economic review
4
The globalisation of Chinese business : implications for multinational investors
4
Business horizons
3
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
3
Conference proceedings trends in business communication 2016
3
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
3
more ...
less ...
Source
All
ECONIS (ZBW)
578
Showing
1
-
10
of
578
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
2
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
3
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
4
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
5
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
6
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
7
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
8
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
9
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
10
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->