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Using demographic variables to determine target segments in binary logit models

Ganbaatar, Tsend-Ayush - In: Advances in applied economic research : proceedings of …, (pp. 193-224). 2017

Persistent link: https://www.econbiz.de/10011744024

Creativity in fashion design in Slovakia : the case study of the Bratislava region

Pástor, Rudolf; Parízková, Jana - 2013

This paper is focused on creativity in fashion design in Slovakia. The fashion design in Bratislava region was selected … between Slovak fashion designers. In the paper will be presented results from research carried out between Slovak fashion … approach and qualitative methodology to discuss development of fashion design in Slovakia and determinants in terms of …

Persistent link: https://www.econbiz.de/10011514672

Endorsements' effects of one branded service on attitude, purchase intention and intention of recommendation towards the service category

Cara, Corina; Tocila, Tudor - In: Analele ştiinţifice ale Univerşităţii Alexandru … 62 (2015) 1, pp. 65-73

Persistent link: https://www.econbiz.de/10011478433

The effect of live-streaming shopping on the consumer's perceived risk and purchase intention in China

Song, Chuling; Liu, Yu-li - 2021

Recent empirical research has indicated that the perceived risk in e-commerce affects the consumer's purchase intention. Based on the Stimulus-Organism-Response (SOR) model, this study explores the effects of environmental stimuli on the consumer's perceived risk and purchase intention within a...

Persistent link: https://www.econbiz.de/10012803342

Buying private label in durables : gender and other psychological variables

Miquel, María-José; Caplliure, Eva-María; Pérez, Carmen - In: Journal of retailing and consumer services 34 (2017), pp. 349-357

Persistent link: https://www.econbiz.de/10011629449

Study on WeChat marketing strategy based on the purchase intention of youth group

Zhao, Jingkun; Liu, Honglu; Pei, Yilei - In: Journal of electronic commerce in organizations : the … 15 (2017) 4, pp. 39-56

Persistent link: https://www.econbiz.de/10011763312

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

The impact of digital influencers on consumer behavior : towards a conceptual framework of purchase intention

Dada, Shehrazed; Jazi, Salima - In: Brand, Label, and Product Intelligence : Second …, (pp. 195-205). 2022

Persistent link: https://www.econbiz.de/10013338079

Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car

Fatima, Marsel; Nadjat, Hamdani - In: Research on Islamic Business Concepts : Proceedings of …, (pp. 103-109). 2023

Persistent link: https://www.econbiz.de/10013541898

Factors influencing consumer purchase intention in Pakistan

Sattar, Ayesha; Khalid, Ifra; Awan, Asif - In: Research on Islamic Business Concepts : Proceedings of …, (pp. 227-237). 2023

Persistent link: https://www.econbiz.de/10013541988

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