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How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness

Starke, Eliza; Stegemann, Manuel; Linde, Janine Julia; … - In: Sustainability in Business Management, (pp. 17-37). 2023

Persistent link: https://www.econbiz.de/10014337991

Social media marketing in the wellness industry

Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260

Persistent link: https://www.econbiz.de/10010341279

Social media marketing communication and social media business performance : do firm age, social media business experience, and presence of physical store matter?

Charoensukmongkol, Peerayuth; Tarsakoo, Penpattra - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 93-121). 2020

Persistent link: https://www.econbiz.de/10012521542

Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements

Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778

Persistent link: https://www.econbiz.de/10011799718

Advertising and content differentiation : evidence from YouTube

Kerkhof, Anna - 2019

Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …

Persistent link: https://www.econbiz.de/10012317621

Exploring the mediating role of affective and cognitive satisfaction on the effect of service quality on loyalty

Hartono, Markus; Raharjo, Hendry - In: Total quality management & business excellence : an … 26 (2015) 9/10, pp. 971-985

Persistent link: https://www.econbiz.de/10011440757

Antecedents and moderators of brand trust in the context of baby care toiletries

Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340

Persistent link: https://www.econbiz.de/10011480602

Conférence Jean-Jacques Laffont : the economics of motivated beliefs

Bénabou, Roland - In: Revue d'économie politique 125 (2015) 5, pp. 665-685

Persistent link: https://www.econbiz.de/10011504767

Behavior and cognition of economic actors in evolutionary economics

Nelson, Richard R. - In: Foundations of economic change : a Schumpeterian view …, (pp. 51-67). 2017

Persistent link: https://www.econbiz.de/10011889473

Ethical decision-making theory : an integrated approach

Schwartz, Mark S. - In: Journal of business ethics : JOBE 139 (2016) 4, pp. 755-776

Persistent link: https://www.econbiz.de/10011621157

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