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Journal of business research : JBR
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Australasian accounting business and finance journal : AABF
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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International journal of advertising : the quarterly review of marketing communications
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The international review of retail, distribution and consumer research
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Reinventing management strategies : the design for future ; issues in marketing and finance
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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India policy forum
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Ethics, governance and corporate social responsibility in India : issues and perspectives
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Innovation Systems, Economic Development and Public Policy : Sustainable Options from Emerging Economies : essays in honour of Lakhwinder Singh
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International journal of economics and financial issues : IJEFI
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Ethics, social responsibility and sustainability in marketing
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Marketing letters : a journal of research in marketing
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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Journal of retailing and consumer services
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Managing Pandemic and Correcting Development Fundamentals : India’s Great Challenge
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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The IUP journal of applied finance : IJAF
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Designing and communicating experience
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Employment and labour market in North-East India : interrogating structural changes
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Energy reports
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Indian Business Groups and Other Corporations : Comparative Organisational Perspectives on Indian Corporate Firms
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
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ECONIS (ZBW)
790
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790
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1
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
2
Beyond
brand
attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
3
Brand
trait transference : when celebrity endorsers acquire
brand
personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
4
Antecedents and moderators of
brand
trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
5
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
6
Differences in the effect of ethical labels on national
brand
and private label
brand
products on store and
brand
perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
7
Private label consumers and national
brand
new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
8
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo
;
Forcheh, Ntonghanwah
;
Taolo, Resego
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-62)
.
2018
Persistent link: https://www.econbiz.de/10013276401
Saved in:
9
Introducing the concept of
brand
appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
Saved in:
10
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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