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Social media marketing in the wellness industry
Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja; Krishnan, Namitha - In: Repositioning business : a strategic response to …, (pp. 86-102). 2022
Persistent link: https://www.econbiz.de/10013183890
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Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona; Opreana, Alin - In: Organizations and performance in a complex world : 26th …, (pp. 385-400). 2021
Persistent link: https://www.econbiz.de/10012417027
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Customer journey maps of Muslim young agropreneurs
Rahim, M. F. A.; Ong, J. W.; Yatim, N. M.; Yanan, H. A.; … - In: Understanding digital industry : proceedings of the …, (pp. 354-357). 2020
Persistent link: https://www.econbiz.de/10012226592
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Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal; M. S. Mahrinasari; Hendrawaty, Ernie - In: The future opportunities and challenges of business in …, (pp. 20-23). 2020
Persistent link: https://www.econbiz.de/10012310675
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Interfunctional coordination and its influence on customer success
Tomášková, Eva - In: Open economics 1 (2018) 1, pp. 105-114
The purpose of the paper is to expand the knowledge about interfunctional coordination (IFC). The term IFC has been used for 50 years and it extends to many branches. The most popular ones are in marketing, logistics and IT management. The purpose of IFC is to develop collaboration between the...
Persistent link: https://www.econbiz.de/10011989203
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Supply market uncertainty : exploring consequences and responses within sustainability transitions
Knight, Louise; Pfeiffer, Alexandra; Scott, James - In: Journal of purchasing and supply management 21 (2015) 3, pp. 167-177
Persistent link: https://www.econbiz.de/10011373068
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Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.; Saenger, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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Good governance and territorial marketing : two sides of the same coin? : development of market orientation through governance mechanisms in local government.
Anders, Justyna; Rudolf, Wawrzyniec - 2011 - Draft paper
The scope of the paper is to discuss the role of good governance in improving responsiveness of local government to the needs of the selected target markets (investors, tourists, students). The criteria of good governance and governance indicators are analysed with regard of their applicability...
Persistent link: https://www.econbiz.de/10011539283