tourism. Traditionally the headquarters of some of the largest German public companies are located here. Furthermore, the city … European Capital of Culture 2010. Taking all these factors together, a boost of the local tourism sector can be expected. In … related approaches of the tourism policy and the role of small firms and entrepreneurs in the process of developing a …

, due to the reason, that residents simultaneously fulfil different roles in the place marketing process. Firstly, they are … target groups of place marketing itself and therefore the main audience of several marketing actions. Secondly, residents are … marketing endeavour. The paper explains in detail this fourfold role of the residents and explores the implications for place …

literature review of place-related academe and marketing academe, this paper outlines an integrated approach to place brand …-focused marketing, the paper contends that a target group-specific sub-branding-strategy is central for effective place brand management …

Danube Delta: agriculture, fishing and rural tourism. In this paper we will present the main results obtained from the … empirical and theoretical perspective through which we looked at the activity of rural tourism in the area of interest. …

need has been identified for places to have a marketing focus. As a new and under-researched domain, and also due to some … similarities, place marketing research has been guided by the more extensively researched corporate level marketing and destination … marketing. Both of these applications emphasise the importance of internal marketing to employees and host populations …