Rekettye, Gabor; Rekettye, Gábor - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 414-420
must understand how the customer decision journey has changed and they have to map and explore those new touchpoints, which … questions, like the contradiction between the data need of personalization about customers, and the need to prevent their …