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must understand how the customer decision journey has changed and they have to map and explore those new touchpoints, which … questions, like the contradiction between the data need of personalization about customers, and the need to prevent their …
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IBM Internet of Things (IoT) research focuses on three components to address the multiple challenges of a scalable, secure and efficient IoT: Technology strategy, business and economic insights, and product and user experience design. By merging these three streams of research, IBM developed a...
Persistent link: https://www.econbiz.de/10011526174
It is beyond doubt that the exponential growth in available data will serve many purposes and will be provided for and to many users. To meet the wide range of needs, a business handling data system must meet different criteria. This paper provides an a both qualitative and quantitative...
Persistent link: https://www.econbiz.de/10011606141
Digital technology has forced entrepreneurs to reconsider their business models (BMs). Although research on entrepreneurial intention and business models is gaining attention, there is still a large knowledge gap on both fields. In this paper, we specifically address the impact of digitalization...
Persistent link: https://www.econbiz.de/10011754458
Big data is boosting the economy, transforming traditional business models and creating new opportunities through the use of business intelligence, sentiment analysis, data mining and analytics. At the same time, the data overflow presents privacy concerns that could create a regulatory...
Persistent link: https://www.econbiz.de/10011447071
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This paper look at surveillance capitalism as described in the book by Shoshana Zubof, and discuss whether surveillance capitalism represents a new stage of capitalist development. This is done by using the theory of techno-economic paradigms as a theoretical framework.
Persistent link: https://www.econbiz.de/10012805821
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The telecommunications sector has accessed to large amount of data. When use effectively, this Big Data enables the telcos to achieve efficiency and profitability across the entire telecommunications value chain. However, the potential advantage of Big Data may be tempered by increasing privacy...
Persistent link: https://www.econbiz.de/10011433434