innovation and marketing innovation MSME entrepreneurs. The study was carried out using a triangulation approach to the methods … the issue of marketing innovation and innovation in marketing in 6 dimensions: competencies, perception of environment … and medium-sized companies of plans for a quasi-experimental testing tool (Marketing self-diagnostic tool ) constructed …

in a macro sense, an increase of GDP. This paper raises the issue that good innovation need a strong marketing effort in … evidence that marketing expenditures explain a lot of the success of the innovation 0.5 to 0.7% (measured in terms of the … the little importance that marketing has in innovation studies. The paper uses Community Innovation Survey data, the third …