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Do LTE service customers have different customer loyalty determinants?

Jung, Wonsuk; Kwon, Young-Sun - 2014

This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the … emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one … of customer satisfaction and switching costs on customer loyalty, and assesses the difference between 3G and LTE …

Persistent link: https://www.econbiz.de/10010395712

Serviceology for services : 5th International Conference, ICServ 2017, Vienna, Austria, July 12-14, 2017 : proceedings

Hara, Yoshinori (ed.); Karagiannis, Dimitris (ed.) - ICServ <5., 2017, Wien> - 2017

Persistent link: https://www.econbiz.de/10011664142

Special issue: Customer Empowerment : [The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10 - 11, 2013]

Geyer-Schulz, Andreas (contributor); Meyer-Waarden, Lars (ed.) - 2014

Persistent link: https://www.econbiz.de/10011281047

Service Design : innovative Services und exzellente Kundenerlebnisse gestalten

Gouthier, Matthias (ed.) - Excellence-in-Service-Konferenz <6., 2016, Koblenz> - 2017 - 1. Auflage

Persistent link: https://www.econbiz.de/10011709816

Changing scenario of e-commerce

Pandian, P. Sundara (ed.); Kumar, N. Ashok (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011778085

Consumer complaint behavior in telecommunications : the case of mobile phone users in Spain

Garín-Muñoz, Teresa; Gijón, Covadonga; Pérez … - 2014

This work analyzes the post-purchase behavior of mobile phone users once they have experienced a service failure. Taking into account the existing literature on Consumer Complaint Behavior (CCB), a survey for 4249 individuals in Spain is used for specifying econometric equations explaining the...

Persistent link: https://www.econbiz.de/10010395245