arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …

marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …

relationships are difficult to manage due to differences between countries. Relationship marketing research has focused mainly on … the export marketing activities of firms and much less attention has been given to the import side of the exchange process … wider generalization of relationship marketing theory. Thus, the objective of this study is to empirically examine the …

relationship marketing (RM). However, so far, a very little research has been done on RM in developing countries. Purpose of this …