The social construction of health food over half a century in magazine advertising in the Australian context is examined using documentary evidence and a socio-historical perspective. This paper explores the idea that health foods have over the years been socially constructed by multiple...

This study compares the discourses around food and the family in popular ‘women’s magazines’ in the UK and Australia in the post World War 2 period. Advertisements for food, editorials and articles on nutrition, food, family and healthy eating are examined and analysed to map the...