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ECONIS (ZBW)
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1
Die US-Expansion des deutschen Discounters Aldi : eine Fallstudie zur Internationalisierung im Einzelhandel
Acker, Kristin
-
2010
Persistent link: https://www.econbiz.de/10003979520
Saved in:
2
Growing a niche market : a targeted marketing plan for Colorado homestead ranches
McFadden, Dawn Thilmany
;
Umberger, Wendy
;
Wilson, Joshua
- In:
Review of agricultural economics : RAE
31
(
2009
)
4
,
pp. 984-998
Persistent link: https://www.econbiz.de/10003947811
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3
Assessing the effect of a channel switch
Chen, Xinlei
-
2005
Persistent link: https://www.econbiz.de/10003952820
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4
Selling to the new elite : discover the secret to winning over your wealthiest prospects
Taylor, Jim
;
Kraus, Stephen
;
Harrison, Doug
-
2011
Persistent link: https://www.econbiz.de/10008842344
Saved in:
5
Acceptance of remote services : perception, adoption and continued usage in organizational settings
Wünderlich, Nancy V.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003877296
Saved in:
6
The mesh : why the future of business is sharing
Gansky, Lisa
-
2010
Persistent link: https://www.econbiz.de/10008658128
Saved in:
7
Neuromarketing : is Campbell in Soup?
Babu, S. Samuel
;
Vidyasagar, Thalluri Prasanth
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
2
,
pp. 76-100
Persistent link: https://www.econbiz.de/10009573158
Saved in:
8
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
Saved in:
9
Der Preis der Einflussnahme
Richter, Brian Kelleher
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 76-82
Persistent link: https://www.econbiz.de/10011300286
Saved in:
10
Brand growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with creativity
Kennedy, Rachel
;
McColl, Bruce
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
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