"Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academic to illustrate how business leaders can embed sustainability in a truly holistic and...

"This book explores media influence on consumers in a globalized world. It also analyzes popular culture, media, and consumption in disciplines such as sociology, communication, social work, business and international relations"--

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--

Theory: Markets and the tyranny of the majority; Are "lumpy" markets a problem?; Empirical evidence: Who benefits whom in practice; Who benefits whom in the neighborhood; Preference minorities as citizens and consumers -- Market solutions and their limits: Market enlargement and consumer...