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E-commerce : a platform for integrated marketing ; case study on U.S. retailing
Schmidt, Inga D.; Döbler, Thomas; Schenk, Michael - 2000
Persistent link: https://www.econbiz.de/10001448721
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Die US-Expansion des deutschen Discounters Aldi : eine Fallstudie zur Internationalisierung im Einzelhandel
Acker, Kristin - 2010
Persistent link: https://www.econbiz.de/10003979520
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The mesh : why the future of business is sharing
Gansky, Lisa - 2010
Persistent link: https://www.econbiz.de/10008658128
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Retail pioneers : shaping the future ; Dokumentation
1999
Persistent link: https://www.econbiz.de/10001483465
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Co-evolving e-tail and on-line communities : conceptual framework
Macaulay, Linda A.; Keeling, Kathy; McGoldrick, Peter; … - In: International journal of electronic commerce : IJEC 11 (2007) 4, pp. 53-77
Persistent link: https://www.econbiz.de/10003505761
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Understanding virtual value chains in a retail environment : a case study of Wal-Mart
Gopalakrishna, Pradeep; Subramanian, Ram - In: International journal of productivity and quality … 3 (2008) 3, pp. 263-274
Persistent link: https://www.econbiz.de/10003750963
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Strategies and tools for managing connected consumers
Ho, Ree Chan (ed.) - 2020
What motivates young technology-literate consumers in densely population areas? / Narasimha Vajjhala, American University of Nigeria, Nigeria, Kenneth Strang, Walden University, United States -- The new horizon of PR : community management, zeynep genel, okan university, Turkey -- Understanding...
Persistent link: https://www.econbiz.de/10012016008
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The impact of the sharing economy on business and society : digital transformation and the rise of platform businesses
Strømmen-Bakhtiar, Abbas (ed.); Vinogradov, Evgueni (ed.) - 2020
Persistent link: https://www.econbiz.de/10012163121
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Influencer-Marketing : Strategie, Briefing, Monitoring
Funke, Sven-Oliver - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10011893433
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Social commerce : consumer behaviour in online environments
Boardman, Rosy (ed.); Blazquez Cano, Marta (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011973977