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Retailing in the global world : case study of Metro Cash & Carry
Mierdorf, Zygmunt; Mantrala, Murali K.; Krafft, Manfred - In: Retailing in the 21st century : current and future trends, (pp. 31-42). 2010
Persistent link: https://www.econbiz.de/10003936870
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Entrepreneurship in retailing : Leopold Stiefel's "big idea" and the growth of Media Markt and Saturn
Mantrala, Murali K.; Krafft, Manfred - In: Retailing in the 21st century : current and future trends, (pp. 43-60). 2010
Persistent link: https://www.econbiz.de/10003936876
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Delegation of pricing authority to salespeople
Krafft, Manfred; Hansen, Ann-Kristin - In: Sales management : a multinational perspective, (pp. 97-113). 2011
Persistent link: https://www.econbiz.de/10008858698
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
Krafft, Manfred (contributor) - 2007
Persistent link: https://www.econbiz.de/10003485484
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Management virtueller Unternehmen
Albers, Sönke (ed.) - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001740305
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Dynamic marketing budget allocation across countries, products, and marketing activities
Fischer, Marc; Albers, Sönke; Wagner, Nils; Frie, Monika - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 568-585
Persistent link: https://www.econbiz.de/10009299505
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Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke (ed.); Haßmann, Volker (ed.);  … - 2006 - [Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329