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Wettbewerb als Aufgabe und Problem auf Medienmärkten : Fallstudien aus Sicht der "Theorie zweiseitiger Märkte"

Dewenter, Ralf; Haucap, Justus - 2008

Persistent link: https://www.econbiz.de/10003779061

SOA development and service identification : a case study on method use, context and success factors

Börner, René; Goeken, Matthias; Rabhi, Fethi - 2012

Although SOA development and service identification are widely discussed among academics and practitioners alike, little is known about how they are performed in practice. Thus, this paper investigates how SOA development and service identification work in real-life projects. An explorative...

Persistent link: https://www.econbiz.de/10009538020

Medienmanagement : Aufgaben und Lösungen

Brösel, Gerrit (ed.); Thoma, Helmut (preface) - 2003

Persistent link: https://www.econbiz.de/10001754380

Media management : strategy, business models and case studies

Wirtz, Bernd W. - 2020 - Second edition

Persistent link: https://www.econbiz.de/10012250280

Content Management im öffentlich-rechtlichen Rundfunk : Grundlagen, rundfunkökonomische Einordnung und Fallbeispiel

Gomolka, Martin - 2005

Persistent link: https://www.econbiz.de/10013417762

Advertising works : papers from the IPA Advertising Effectiveness Awards

Henley-on-Thames : World Advertising Research Center; … - [1.]1980(1981) -

Persistent link: https://www.econbiz.de/10000499353

Cases in advertising and marketing management : real situations for tomorrow's managers

Applegate, Edd; Johnsen, Art - 2007

Persistent link: https://www.econbiz.de/10003316462

Fair trade's dual aspect : the communications challenge of fair trade marketing

Golding, Kirsty Michelle - In: Journal of macromarketing : examining the interactions … 29 (2009) 2, pp. 160-171

Persistent link: https://www.econbiz.de/10003861838

Plattform des Involvements : das Fallbeispiel "American Apparel"

Blauhorn, Dina; Both, Julia; Möbius, Cathleen; … - In: Swarm Branding : Markenführung im Zeitalter von Web 2.0, (pp. 97-110). 2009

Persistent link: https://www.econbiz.de/10003864121

Uniqueness als Credo der Markenführung

Runia, Peter; Wahl, Frank - In: Jahrbuch Marketing ... : Trendthemen und Tendenzen (2009), pp. 268-281

Persistent link: https://www.econbiz.de/10003818337

A service of the