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Cause-Related Marketing

Kienzle, Stephanie; Rennhak, Carsten; Nufer, Gerd - In: Kommunikationspolitik im 21. Jahrhundert, (pp. 101-126). 2010

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Building a legacy of volunteers through servant leadership : a cause-related sporting event

Parris, Denise Linda; Peachey, Jon Welty - In: Nonprofit management & leadership 23 (2012/13) 2, pp. 259-276

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Sponsorship of non-profit sporting events : the case of the Well-Being Festival

Giannoulakis, Chrysostomos - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 4, pp. 244-252

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Nair, Suja Ravindran - In: Emotional, sensory, and social dimensions of consumer …, (pp. 324-348). 2020

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Economics of commodity promotion programs : lessons from California

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Promotional marketing : how to create, implement and integrate campaigns that really work

Mullin, Roddy - 2014 - 6. ed.

"Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones. It includes new developments in the...