Promotional marketing
Roddy Mullin
| Year of publication: |
2018 ; Second edition
|
|---|---|
| Authors: | Mullin, Roddy |
| Publisher: |
London : Routledge |
| Subject: | Markenführung | Brand management | Verkaufsförderung | Sales promotion | Kreativität | Creativity | Marketing | Sales-promotion |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | xxiv, 311 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title. - Includes bibliographical references and index |
| ISBN: | 978-1-138-56748-1 ; 978-0-8153-5995-1 ; 978-0-203-70581-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011798461