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Competitive advantage
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Fallstudie
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Polonsky, Michael J.
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Renzaho, Andre M. N.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Social marketing and behaviour change : models, theory and applications
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ECONIS (ZBW)
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Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
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2
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
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3
The impact of external forces on cartel network dynamics : direct research in the diamond industry
Gupta, Samir
;
Polonsky, Michael J.
;
Woodside, Arch G.
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 202-210
Persistent link: https://www.econbiz.de/10003956052
Saved in:
4
Case study: using the theory of planned behaviour to assess blood donation intentions amongst African migrants in Australia
Ferdous, Ahmed Shahriar
;
Polonsky, Michael Jay
; …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 29-36)
.
2014
Persistent link: https://www.econbiz.de/10010477309
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