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The state of market entry theory : problems and some extensions
Walsh, John - 1998
Persistent link: https://www.econbiz.de/10000993675
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Positionierungspflege : Phänomen, Herausforderungen und Konzept
Roosdorp, Alexander - 1998
Persistent link: https://www.econbiz.de/10000993824
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Vinythai : a case study on the competitive strategy at entry and the impact of changes in the economic environment
Bossier, An (contributor) - 1999
Persistent link: https://www.econbiz.de/10001404384
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Markteintritts-Management : Probleme, Strategien, Erfahrungen
Oelsnitz, Dietrich von der (ed.) - 2000
Persistent link: https://www.econbiz.de/10001451163
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Innovation and leapfrogging in the Chinese automobile industry : examples from Geely, BYD, and Shifeng
Wang, Hua; Kimble, Chris - In: Global business and organizational excellence : a … 32 (2012/13) 6, pp. 6-17
Persistent link: https://www.econbiz.de/10010127894
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Internationalizing firms : international strategy, trends and challenges
Calvelli, Adriana; Cannavale, Chiara - 2019
Persistent link: https://www.econbiz.de/10011913645
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Quality competition and entry deterrence : when to launch a second brand
Müller, Stephan; Goetz, Georg - In: Managerial and decision economics : MDE ; the … 38 (2017) 8, pp. 1201-1215
Persistent link: https://www.econbiz.de/10011820183
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International marketing strategy : analysis, development and implementation
Doole, Isobel; Lowe, Robin - 2008 - 5. ed.
Persistent link: https://www.econbiz.de/10013550599