"Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into consideration the...

Klappentext: "Traditionally viewed as an abstraction, the quantative nature of money is essential in evaluating the relationship between monetary systems and society. On the Qualities of Quantity moves beyond abstraction, exploring the conceptual diversity and everyday enactment of money's...