Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Dark marketing: ghost in the m...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Auslandsverlagerung
2
Consultancy services
2
Creativity
2
Kreativität
2
Low-cost strategy
2
Niedrigpreisstrategie
2
Offshoring
2
USA
2
United States
2
Unternehmensberatung
2
Animals
1
Celebrity endorsement
1
Celebrity-Werbung
1
Crisis management
1
Customer integration
1
Football
1
Fußball
1
Großbritannien
1
Hotel industry
1
Hotellerie
1
Krisenmanagement
1
Kundenintegration
1
Lebanon
1
Libanon
1
Liverpool
1
Marketing management
1
Marketingmanagement
1
Multinationales Unternehmen
1
Social Web
1
Social web
1
Terrorism
1
Terrorismus
1
Tiere
1
Transnational corporation
1
United Kingdom
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudie
Article in journal
231
Aufsatz in Zeitschrift
231
Aufsatz im Buch
35
Book section
35
Graue Literatur
21
Non-commercial literature
21
Working Paper
20
Arbeitspapier
19
Collection of articles of several authors
17
Sammelwerk
17
Reprint
8
Aufsatzsammlung
5
Case study
5
Nachruf
4
Lehrbuch
3
Conference paper
2
Festschrift
2
Konferenzbeitrag
2
Konferenzschrift
2
Textbook
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Conference proceedings
1
Handbook
1
Handbuch
1
Interview
1
Market information
1
Marktinformation
1
Research Report
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
4
German
1
Author
All
Brown, Stephen
3
Healy, Jason C.
1
Jallat, Frédéric
1
McDonagh, Pierre
1
Ponsonby-McCabe, Sharon
1
Shultz, Clifford J.
1
Published in...
All
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of world business : JWB
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.
;
McDonagh, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
Saved in:
2
Lebanon : from cataclysm to opportunity-Crisis management lessons for MNCs in the tourism sector of the Middle East
Jallat, Frédéric
;
Shultz, Clifford J.
- In:
Journal of world business : JWB
46
(
2011
)
4
,
pp. 476-486
Persistent link: https://www.econbiz.de/10009373589
Saved in:
3
Kann man Kreativität ins Ausland verlagern?
Brown, Stephen
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
11
,
pp. 42-51
Persistent link: https://www.econbiz.de/10003770235
Saved in:
4
Brand mascots : and other marketing animals
Brown, Stephen
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010378957
Saved in:
5
Don't try this offshore
Brown, Stephen
- In:
Harvard business review : HBR
86
(
2008
)
9
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003759001
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
