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Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
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2017
Persistent link: https://www.econbiz.de/10011528763
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Essentials of business research methods
Hair, Joseph F.
;
Celsi, Mary Wolfinbarger
;
Money, Arthur H.
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2011
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2nd ed.
Persistent link: https://www.econbiz.de/10008938245
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3
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Sarstedt, Marko
;
Mooi, Erik
-
2014
-
2nd ed.
Persistent link: https://www.econbiz.de/10010393008
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4
A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Sarstedt, Marko
;
Mooi, Erik
-
2019
-
Third edition
Persistent link: https://www.econbiz.de/10011806651
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