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Harvard business review : HBR
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Consumer culture theory
3
Journal of food products marketing
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Anthropology and business
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Building corporate identity, image and reputation in the digital era
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Contributions to management science
2
Digital and social media marketing : a results-driven approach
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European journal of marketing : EJM
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International journal of business innovation and research
2
Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing management : a cultural perspective
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Woodhead Publishing series in consumer science and strategic marketing
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Advances in business strategy and competitive advantage (ABSCA) book series
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ECONIS (ZBW)
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1
Consumer behaviour : Irish patterns and perspectives
Linehan, Margaret
-
2008
Persistent link: https://www.econbiz.de/10003716560
Saved in:
2
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
Saved in:
3
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
4
The adoption and use of mobile phone in rural China : a case study of Hubei, China
Wei, Lu
;
Zhang, Mingxin
- In:
Telematics and informatics : an interdisciplinary …
25
(
2008
)
3
,
pp. 169-186
Persistent link: https://www.econbiz.de/10003728357
Saved in:
5
Co-creating consumption experiences : an endless innovation
Borghini, Stefania
;
Carù, Antonella
- In:
Strategic market creation : a new perspective on …
,
(pp. 257-284)
.
2008
Persistent link: https://www.econbiz.de/10003732364
Saved in:
6
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
Saved in:
7
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
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8
Proposal and validity of the product planning business model "A-POST" : the application of the text mining method to scooter exterior design
Nakamura, Mari
;
Kuniyoshi, Masato
;
Yamaji, Manabu
; …
- In:
Journal of business case studies
4
(
2008
)
9
,
pp. 61-71
Persistent link: https://www.econbiz.de/10003777348
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9
Marketing und Käuferverhalten
Schneider, Willy
-
2006
-
2., verb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10003279051
Saved in:
10
Interaktionen zwischen Anbietern und Nachfragern bei der Vermarktung und Beschaffung innovativer Dienstleistungen : eine explorative Fallstudienanalyse in der IT-Dienstleistungsbra...
Hoffmann, Antje
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335977
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