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Corporate venturing : organizing for innovation
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Discussion paper / Center for Economic Research, Tilburg University
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Journal of sport management : the official journal of the North American Society of Sport Management
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City branding : theory and cases
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Handbook of research on e-transformation and human resources management technologies : organizational outcomes and challenges
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Public management review
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Serie research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
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ECONIS (ZBW)
391
Showing
1
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10
of
391
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1
A model for predicting
advertising
quality as a key to driving sales growth : how television
advertising
quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
2
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
3
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
4
Sponsorship,
advertising
and the Olympic Games
MacRury, Iain
- In:
The advertising handbook
,
(pp. 129-147)
.
2009
Persistent link: https://www.econbiz.de/10003851911
Saved in:
5
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
Saved in:
6
Comparing the relative effectiveness of
advertising
channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
7
Some consequences of making advertisements more difficult to comprehend: Inhibited counterarguing and a sleeper effect
DeRosia, Eric David
-
2003
Persistent link: https://www.econbiz.de/10003564760
Saved in:
8
Television revenue and the structure of athletic contests : the case of the National Basketball Association
Caudill, Steven B.
- In:
Eastern economic journal
24
(
1998
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10001235274
Saved in:
9
Advertising
market in Central and Eastern Europe : case study of
advertising
market in Poland
Domański, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
Saved in:
10
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
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