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A novel framework for customer-driven service strategies : a case study of a restaurant chain
Chen, Li-fei - In: Tourism management : research, policies, practice 41 (2014), pp. 119-128
Persistent link: https://www.econbiz.de/10010239937
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Relationships among experiential marketing, experiential value, and customer satisfaction
Yuan, Yi-Hua Erin; Wu, Chihkang Kenny - In: Journal of hospitality & tourism research : JHTR ; the … 32 (2008) 3, pp. 387-410
Persistent link: https://www.econbiz.de/10003747993
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Marketing zwischen Information und Emotion : so positionieren Sie eine Gastronomie erfolgreich ; Abschluss der Studie: März 2006
Krengel, Martin - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003731572
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Wine sales in British public houses
Pratten, John D.; Carlier, Jean-Baptiste - In: International journal of wine business research : IJWBR 22 (2010) 1, pp. 62-72
Persistent link: https://www.econbiz.de/10003977118
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Chipotle : Mexican Grill, Inc. : food with integrity
Subramanian, Ram - In: Case studies in sustainability management, (pp. 274-290). 2014
Persistent link: https://www.econbiz.de/10010378647
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How digitalisation is influencing traditional food restaurants in the management of their marketing strategies
Martínez-Navalón, Juan-Gabriel - In: Advanced digital marketing strategies in a data-driven era, (pp. 211-225). 2021
Persistent link: https://www.econbiz.de/10012621984
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Applying a revised SQPM in the Define Step of Six Sigma and a case study
Chen, K. S.; Chen, H. T.; Lin, C. L. - In: Total quality management & business excellence : an … 23 (2012) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10009553694
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Hotel restaurant co-branding : the relationship of perceived brand fit with intention to purchase
Ashton, Ann Suwaree; Scott, Noel - In: Journal of vacation marketing : an international journal 17 (2011) 4, pp. 275-285
Persistent link: https://www.econbiz.de/10009380741
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A benefit-based approach to market segmentation : a case study of an American specialty coffeehouse chain in Hong Kong
Tan, Amy Y. F.; Lo, Ada S. Y. - In: Journal of hospitality & tourism research : JHTR ; the … 32 (2008) 3, pp. 342-362
Persistent link: https://www.econbiz.de/10003747984