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Building corporate identity, image and reputation in the digital era
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Long range planning : LRP ; international journal of strategic management
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Marketing : ZFP ; journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Routledge advances in risk management
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ECONIS (ZBW)
368
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1
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
Saved in:
2
Advertising
and belief structure of consumer reaction towards
advertising
: a case study on detergents
Cheema, H. S.
- In:
Entrepreneurship, growth and economic integration : a …
,
(pp. 190-224)
.
2009
Persistent link: https://www.econbiz.de/10003917014
Saved in:
3
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer
advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
Saved in:
4
Women, consumption and paradox
Malefyt, Timothy de Waal
(
ed.
);
McCabe, Maryann
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10013182234
Saved in:
5
Women, consumption and paradox
Malefyt, Timothy de Waal
(
ed.
);
McCabe, Maryann
(
ed.
)
-
2020
inconsistencies and contradictions in
advertising
and marketing, global consumption practices and material consumption into positive …
Persistent link: https://www.econbiz.de/10012215821
Saved in:
6
Advertising
in contemporary consumer culture
De Burgh-Woodman, Helene
-
2018
Persistent link: https://www.econbiz.de/10011812942
Saved in:
7
DHL Bangladesh : managing headquarters-subsidiary relations
Merchant, Hemant
;
Chand, Masud
- In:
Thunderbird international business review
50
(
2008
)
3
,
pp. 201-211
Persistent link: https://www.econbiz.de/10003727065
Saved in:
8
Market - hierarchy - networking : coordination in times of globalization, fragmentation, and uncertainty
Hocker, Gero
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003752819
Saved in:
9
Environmental investment decisions under regulatory uncertainty : an analysis of corporate responses to regulatory uncertainty on the European Emission Trading scheme
Trautmann, Thomas
-
2007
Persistent link: https://www.econbiz.de/10003740990
Saved in:
10
Venturing into the wilderness : preparing for wild cards in the civil aircraft and asset-management industries
Mendonça, Sandro
;
Cunha, Miguel Pina e
;
Ruff, Frank
; …
- In:
Long range planning : LRP ; international journal of …
42
(
2009
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10003825369
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