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~type_genre:"Fallstudie"
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Marktforschung
92
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90
Deutschland
26
Germany
26
Theorie
19
Theory
19
Marketing management
12
Marketingmanagement
12
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3
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Fallstudie
Article in journal
2,749
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2,749
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1,223
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1,223
Graue Literatur
711
Non-commercial literature
711
Hochschulschrift
609
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500
Collection of articles of several authors
328
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328
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326
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313
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310
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257
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235
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235
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164
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161
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92
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65
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60
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51
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51
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40
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28
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28
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24
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24
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24
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22
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19
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47
German
46
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Berekoven, Ludwig
5
Bieger, Thomas
5
Eckert, Werner
5
Ellenrieder, Peter
5
Sarstedt, Marko
3
DeLong, Thomas J.
2
Goffin, Keith
2
Herbst, Uta
2
Heß, Gerhard
2
Koners, Ursula
2
Mooi, Erik
2
Vijayaraghavan, Vineeta
2
Adhikari, Atanu
1
Angell, Catherine
1
Angell, Robert J.
1
Barrett, John
1
Bergmann, Isumo
1
Bhat, Sumit
1
Brandenburg, Torsten
1
Bubmann, Christoph
1
Bueno, Monica
1
Bühler, André
1
Cavicchi, Alessio
1
Dandan, Xia
1
DeBerry-Spence, Benet́
1
Deelmann, Thomas
1
Degen, Helmut
1
Domański, Tomasz
1
Duncan, David Scott
1
Easwaran, Sunanda
1
Eckardt, Gordon H.
1
Einhorn, Martin
1
Ekhlassi, Amir
1
Essig-Kreysa, Jennifer
1
Far, Siamak Ashkan
1
Farris, Paul W.
1
Felsing, Tobias
1
Franke, Holger
1
Griese, Kai-Michael
1
Grünblatt, Martin
1
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Haupt Verlag
2
Fraunhofer-Institut für Produktionstechnologie IPT
1
George Routledge & Sons <London>
1
RWTH Aachen
1
Springer-Verlag GmbH
1
Uni-Taschenbücher GmbH
1
Verlag Franz Vahlen
1
Walter de Gruyter GmbH & Co. KG
1
epubli GmbH
1
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Lehrbuch
5
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
3
UTB / Management
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
MV Wissenschaft
2
Springer texts in business and economics
2
Strategic marketing cases in emerging markets
2
Alternative market research methods : market sensing
1
Apprimus Edition Wissenschaft
1
Contributions to management science
1
Cours et manuels
1
DUV / Wirtschaftswissenschaft
1
De Gruyter Handbook
1
EcoDesign : von der Theorie in die Praxis
1
Electronic retailing
1
Ergebnisse aus der Produktionstechnik
1
Europäische Hochschulschriften / 5
1
Four essays on behavioral economics
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Betriebswirtschaftliche Studien in forschungsintensiven Industrien
1
Gabler Research: Forschungs- / Entwicklungs- / Innovations-Management
1
Gabler-Lehrbuch
1
Global advertising practice in a borderless world
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
HMD : Praxis der Wirtschaftsinformatik
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Informationsmanagement und strategische Unternehmensführung
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of fashion marketing and management
1
Journal of targeting, measurement and analysis for marketing
1
Lehrbuch / Bachelor geeignet!
1
Linking smallholder producers to modern agri-food chains : case studies from South Asia, Southeast Asia and China
1
Marketing
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
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ECONIS (ZBW)
92
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1
Kundenorientierte Softwareproduktion
Degen, Helmut
-
1999
Persistent link: https://www.econbiz.de/10001397623
Saved in:
2
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
3
Engineering innovation : from idea to market through concepts and case studies
Legum, Benjamin M.
;
Stiles, Amber R.
;
Vondran, Jennifer L.
-
2019
Persistent link: https://www.econbiz.de/10012018942
Saved in:
4
Rethinking prestige branding : secrets of the Ueber-Brands
Schaefer, Wolfgang
;
Kuehlwein, J. P.
-
2015
. Rethinking Prestige Branding collects their
insights
. Uncovering the secrets of why and how some brands are created more equal …
Persistent link: https://www.econbiz.de/10011646762
Saved in:
5
Market sensing using images and emotional scaling
Hancock, Charles
;
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 51-94)
.
2017
Persistent link: https://www.econbiz.de/10011569747
Saved in:
6
Market research with the aid of a smart phone application - a case study
Pleßner, Marco
- In:
Four essays on behavioral economics
,
(pp. 89-108)
.
2017
Persistent link: https://www.econbiz.de/10011639778
Saved in:
7
Diageo in Turkey : the lion's milk versus global spirits
Tuncalp, Deniz
;
Ozturkcan, Selcen
- In:
Strategic marketing cases in emerging markets
,
(pp. 47-60)
.
2017
Persistent link: https://www.econbiz.de/10011667537
Saved in:
8
Funmax 4D Animation Theatre
Malik, Rashmi
;
Shah, Kalpit
;
Yerrabolu, Brahmeswarar
; …
- In:
Strategic marketing cases in emerging markets
,
(pp. 79-97)
.
2017
Persistent link: https://www.econbiz.de/10011667539
Saved in:
9
Advertising market in Central and Eastern Europe : case study of advertising market in Poland
Domański, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
Saved in:
10
Strategische Frühaufklärung und der Einfluss auf die Innovationsfähigkeit : eine Fallstudienanalyse
Kundt, Jacqueline
-
2014
Persistent link: https://www.econbiz.de/10010509786
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