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Beziehungsmarketing
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63,730
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9
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7
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7
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5
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4
Carù, Antonella
3
Dennis, Charles
3
Huber, Frank
3
Kreutzer, Ralf T.
3
Mainela, Tuija
3
Mattmüller, Roland
3
Melewar, T. C.
3
Reichwald, Ralf
3
Schneider, Willy
3
Öberg, Christina
3
Ahlert, Martin
2
Ajami, Riad A.
2
Alt, Rainer
2
Baglieri, Enzo
2
Belz, Christian
2
Bernoff, Josh
2
Bieger, Thomas
2
Bjerre, Mogens
2
Bock, Andreas H.
2
Borghini, Stefania
2
Braekler, Michael
2
Buckley, Peter J.
2
Caruana, Albert
2
Dahlan, Winai
2
Derval, Diana
2
Downing, Steve
2
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2
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2
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2
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2
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2
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2
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2
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2
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International Conference on Halal Development <1., 2020, Malang>
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Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Gesellschaft für Ökologische Kommunikation mbH
1
Haufe-Lexware GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
Rheinwerk Verlag
1
Technologie-Orientierte Besuchs- und Informationsprogramme
1
Technologieorientiertes Besuchs- und Informationsprogramm
1
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1
Universität St. Gallen / Institut für Marketing
1
Universität Stuttgart
1
Verlag Werner Hülsbusch
1
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Harvard business review : HBR
6
Premier reference source
6
Customer-centric marketing strategies : tools for building organizational performance
5
Gabler Research
5
HMD : Praxis der Wirtschaftsinformatik
5
Digital and social media marketing : a results-driven approach
4
Europäische Hochschulschriften / 5
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
4
International journal of business innovation and research
4
Marketing von Solutions : innovative Ansätze und Best Practices
4
Multi-channel marketing, branding and retail design : new challenges and opportunities
4
Research
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Building corporate identity, image and reputation in the digital era
3
Consumer culture theory
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
3
Journal of food products marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing management : MM
3
Lehrbuch
3
Management for professionals
3
Marketing management : a cultural perspective
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
Anthropology and business
2
Basler Schriften zum Marketing
2
Berichte aus der Betriebswirtschaft
2
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
2
Cases on innovations in educational marketing : transnational and technological strategies
2
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2
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ECONIS (ZBW)
698
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1
"My vote for my mailman" : appeals to reciprocity in communication campaigns
Horn, Carmen
;
Fries, Anne
;
Gedenk, Karen
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 248-269
Persistent link: https://www.econbiz.de/10009767230
Saved in:
2
Are late life gamblers a lucrative market in
gambling
tourism? : a case study of Iowa, United States
Chhabra, Deepak
- In:
Journal of hospitality & tourism research : JHTR ; the …
33
(
2009
)
2
,
pp. 245-254
Persistent link: https://www.econbiz.de/10003852941
Saved in:
3
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
4
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Conley's, DocMorris, Lush, Metro und Zara
Riekhof, Hans-Christian
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851238
Saved in:
5
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
6
A hybrid data mining approach for credit card usage behavior analysis
Tsai, Chieh-Yuan
- In:
E-business and telecommunications : 4th international …
,
(pp. 85-97)
.
2008
Persistent link: https://www.econbiz.de/10003802876
Saved in:
7
The use of integrated method of the Fishbein's attitude model and customer-oriented requirements to improve e-customer behavior and attitue (case study : automobile vending system...
Sanayei, Ali
;
Shafeai, Reza
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 115-128
Persistent link: https://www.econbiz.de/10003887282
Saved in:
8
Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
9
Valuable and trustworthy? : toward an understanding of trust-value dilemmas of market relationships
Mukherjee, Amit
;
Ekanayake, E. M.
- In:
Emerging business theories for educators and practitioners
,
(pp. 202-216)
.
2007
Persistent link: https://www.econbiz.de/10003947202
Saved in:
10
Service quality programme developments and lean management aspects : a multi-case study
Smith, Alan D.
- In:
International journal of services and operations management
7
(
2010
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10008647387
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