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Unlocking the potential of the internet to improve college choice : a comparative case study of college-access web tools

Daun-Barnett, Nathan; Das, Dilip - In: Journal of marketing for higher education 23 (2013) 1, pp. 113-134

Persistent link: https://www.econbiz.de/10009783328

Resolving the paradox of choice by leveraging the long tail of micro-communities - the case off the mass customising company Spreadshirt.com

Enders, Albrecht - In: International journal of electronic marketing and … 3 (2010) 4, pp. 382-397

Persistent link: https://www.econbiz.de/10009234910

Best-worst scaling : theory, methods and applications

Louviere, Jordan J.; Flynn, Terry N.; Marley, A. A. J. - 2015

way for academics and practitioners in social science, business, and other disciplines to study and model choice. This … design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential …

Persistent link: https://www.econbiz.de/10011384401

Modeling multi-criteria promotional strategy based on fuzzy goal programming

Mangaraj, B. K. - In: Implementing new business models in for-profit and …, (pp. 246-265). 2011

Persistent link: https://www.econbiz.de/10009126074

Higher education marketing in Africa : explorations into student choice

Mogaji, Emmanuel (ed.); Maringe, Felix (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012211559

Helping bank customers switch : a case study

Matthews, Claire; Murray, David - In: Journal of financial services marketing : JFSM 11 (2006/07) 4, pp. 360-369

Persistent link: https://www.econbiz.de/10003501377

The influence of product features on brand switching : the case of magnetic resonance imaging equipment

Al-Kwifi, Sam O.; McNaughton, Rod B. - In: The journal of business & industrial marketing 28 (2013) 5, pp. 421-431

Persistent link: https://www.econbiz.de/10009771101

"A brave new (digital) world"? : effects of in-house social media on HRM

Hauptmann, Stefan; Steger, Thomas M. - In: Zeitschrift für Personalforschung : ZfP 27 (2013) 1, pp. 26-46

Social media offer many opportunities for organizations but present, at the same time, many challenges, too. Particular attention must be paid to the new patterns of behavior emerging in organizations. We argue that these patterns derive both from the technical characteristics of the virtual...

Persistent link: https://www.econbiz.de/10009721758