Helping bank customers switch : a case study
Year of publication: |
2007
|
---|---|
Authors: | Matthews, Claire ; Murray, David |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 11.2006/07, 4, p. 360-369
|
Subject: | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Neuseeland | New Zealand |
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