Narrow search
Showing 1 - 10 of 816
Cover Image
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert - 2013 - 2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
Cover Image
Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic; Tolba, Ahmed - In: Cases on branding strategies and product development : …, (pp. 254-276). 2015
Persistent link: https://www.econbiz.de/10010504635
Cover Image
Maggi Kochstudio : integrierte Umsetzung der Marke an allen Kontaktpunkten
Peters, Andreas; Esch, Franz-Rudolf; Michel, Manuela - In: Best practice der Markenführung, (pp. 287-301). 2009
Persistent link: https://www.econbiz.de/10003770996
Cover Image
Bewertung von Markenlizenzierungspotenzialen : ein Modellentwurf als Entscheidungsgrundlage für die Vergabe von Markenlizenzen
Siebert, Sebastian - 2009
Persistent link: https://www.econbiz.de/10003920765
Cover Image
Marktmanagement im Sport
Bühler, André; Schunk, Holger - In: Marketing im Sport : Grundlagen und Trends des modernen …, (pp. 117-146). 2013
Persistent link: https://www.econbiz.de/10009705021
Cover Image
Brand engagement : how employees make or break brands
Buckingham, Ian P. - 2008
Persistent link: https://www.econbiz.de/10003513402
Cover Image
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter; Ludewig, Dirk - In: Journal of general management 33 (2007/08) 3, pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Cover Image
Brand positioning : connecting marketing strategy and communications
Kostelijk, Erik; Alsem, Karel Jan - 2020
"Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a … practical approach to analysing, defining and developing a brand's positioning and strategy. Divided into three key parts, the … relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and analysing how …
Persistent link: https://www.econbiz.de/10012126115
Cover Image
Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa - In: Brands : interdisciplinary perspectives, (pp. 54-106). 2015
Persistent link: https://www.econbiz.de/10010477903