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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Cases in marketing management : issues for the 1980's
Hinkle, Charles L. - 1984
Persistent link: https://www.econbiz.de/10013474770
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Marketing research : text and cases
Wrenn, Bruce - 2002
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on...
Persistent link: https://www.econbiz.de/10011479544
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Marketing research : text and cases
Wrenn, Bruce; Stevens, Robert E.; Loudon, David L. - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003244510
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Entscheidungen im Marketing : Fälle, Probleme, Methoden
Hasenauer, Rainer - 1974
Persistent link: https://www.econbiz.de/10014003903
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Fallstudien zu Marketing und Marktforschung
Nötzel, Rötger - 1997 - 6., erw. Aufl.
Persistent link: https://www.econbiz.de/10000621133
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Konsum- und Absatzprognose : dargestellt als Fallstudie
Jaeck, Horst-Joachim - 1978
Persistent link: https://www.econbiz.de/10000117873
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Marktforschung : Grundriss mit Fallstudien
Meffert, Heribert - 1986
Heribert Meffert: Marktforschung - Grundriß mit Fallstudien. Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden …
Persistent link: https://www.econbiz.de/10000091271
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Marketing research : concepts, practices, and cases
Easwaran, Sunanda - 2006
Persistent link: https://www.econbiz.de/10003417153