"The United States is the first country that companies from Europe, Canada, South America, and most parts of the world look to expand their business. However, the success rate for international companies expanding in the U.S. is dismally low. Most companies give up their efforts within a few...

"This case book on Japanese companies and multinational corporations in Japan presents 12 entirely new cases studies for academics and business professionals alike. The cases in the book deal with market entry, corporate growth and crisis management of Japanese firms or international firms in...