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Organizing and implementing the marketing effort : text and cases
Cespedes, Frank V. - 1991
Persistent link: https://www.econbiz.de/10000824034
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Sales management : concepts and cases
Dalrymple, Douglas J.; Cron, William L. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000150490
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Sales management
Dalrymple, Douglas J.; Cron, William L.; DeCarlo, Thomas E. - 2004 - 8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001803004
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Kundennähe durch moderne Informationstechnologien
Frese, Erich (ed.) - 1989
Persistent link: https://www.econbiz.de/10008730882
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Die Konkurrenz schläft nicht : Hintergründe großer Verkaufserfolge
Sumner, G. Lynn - 1955 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014371174
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Marketing mistakes
Hartley, Robert F. - 1995 - 6. ed.
Persistent link: https://www.econbiz.de/10000532366
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Fallstudien zum Marketing
Pesch, Jürgen - 1980 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000068655
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Fallstudien zum Marketing
Böcker, Franz - 1983
Persistent link: https://www.econbiz.de/10000078002
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Cases in marketing management : issues for the 1990s
Hinkle, Charles L.; Johnston, Wesley J.; Lanigan, Esther F. - 1992 - 2nd ed
Persistent link: https://www.econbiz.de/10000340279