"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer...

"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emerging as distinctive...

"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emerging as distinctive...

Der Kontinuierliche Verbesserungsprozess (KVP) ist ein Führungsinstrument, das möglichst alle Mitarbeiter eines Unternehmens dazu befähigen und bewegen möchte, in regelmäßigen Gruppensitzungen Verbesserungen im alltäglichen Arbeitsprozess zu erarbeiten.